Home » The Outside-In Corporation: How to Build a Customer-Centric Organization for Breakthrough Results by Barbara Bund
The Outside-In Corporation: How to Build a Customer-Centric Organization for Breakthrough Results Barbara Bund

The Outside-In Corporation: How to Build a Customer-Centric Organization for Breakthrough Results

Barbara Bund

Published December 7th 2005
ISBN : 9780071459310
Hardcover
339 pages
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 About the Book 

This book includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators. Delighting the customer is a sure route to success and profitability, as proven by customer-drivenMoreThis book includes insights from Philip Kotler, Jack Welch, Michael Dell, Peter Drucker, Kenichi Ohmae, and other customer-based business innovators. Delighting the customer is a sure route to success and profitability, as proven by customer-driven industry leaders from Microsoft to General Electric to Wal-Mart. Barbara Bund has had a successful career in both the academic and business worlds, and is credited by Philip Kotler with popularizing the term relationship marketing.